Restaurant Menu Engineering

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Menu engineering refers to the analysis of the profitability and popularity of items and how the two factors affect their positioning. Hence, the main objective is to increase profitability per guest.

The menu is the most powerful tool for marketing a restaurant. However, many restaurant owners design and plan their menu solely from an appearance and functional perspective.

Thus, Menu Engineering is an effective approach for making your menu profitable. It deals with arranging the items on the menu so they align with consumer psychology and purchasing habits. Hence, it helps restaurant owners put their best products in the most eye-catching and visible places on their menu. Check out our publications.

Engineer Your Menu for Maximum Profits

While menu engineering is most often mentioned in the context of traditional paper restaurant menus, the concepts are equally applicable to menus posted online, drink menus, specials written on table tents, and items written on menu boards.

If you sell items that have varying levels of profitability and popularity, menu engineering may help you increase your profits. We provide a well-executed initial menu-engineering effort that can increase your restaurant’s profits by 10% to 15%.

The difference between the more and less successful attempts at menu engineering does not hinge on an establishment’s type or size. Therefore, the restaurant industry has a lot of low-hanging engineering profit waiting to be picked.

We study the profitability and popularity of menu items and how these two factors influence their placement on the menu. Hence, our goal is to increase profitability per guest.

 The Menu Engineering Process Involves:

  • Menu Costing – Done by the customer (you can’t miss out on this)
  • Categorizing the menu items according to profit and popularity levels
  • Drafting your new menu design
  • Testing your new menu design

For us to successfully help you in analyzing your menu, we will require the following information from you;

  • Comprehensive list of menu items
  • The number of items sold within the period
  • Individual menu item food cost
  • Individual menu item selling price

Want to improve the performance and productivity of your organization by reengineering your menu? Get in touch with us.